Our Story
Fauxliage began six years ago in the garden, as many good things do.
My favorite Mother’s Day activity has always been planting my flower pots in the spring sunshine, just like my mom did when I was young. On this particular Mother’s Day, hours deep into my planting routine, a glance at the growing mound of empty black containers gave me pause. I had never before considered the plastic and water used in my annual process, much less the waste created when cultivating flowers and plants at scale.
I then thought of the beautiful bouquet my husband and boys had given me that morning. In just a few short days, the petals and leaves would sadly wilt and fall, no matter how well I cared for it. Why, I wondered, are artificial flower and plant products not more common for such occasions? I knew incredible products existed, so why could I not name a brand? In that instant, the name “Fauxliage” appeared in my mind and the seed of this business was planted.
I have since spent countless hours researching the idea of Fauxliage, trying to find every reason it might not be my path. After all, I was a C-suite executive doing work I was passionate about for a company I loved. Why would someone leave something so good for the complete unknown?
Because Fauxliage is more to me than just a business. It’s a tribute to love, loss and legacy.
On May 25, 1988, when I was 12 years old, I lost my mom, Ellen Jane Rudnick Fisher, after a six-year battle with breast cancer. All who knew her considered her force of nature: brilliant, beautiful, loving, fierce and strong, with an impeccable sense of style. My sisters and I were left to navigate life without her, thankfully with tremendous love and support from our father. Recognizing her fate, Mom fortunately used the time she had with us to teach us not just how to survive but thrive. She made it clear, even at her weakest, that the world was a garden of possibilities, and it was our’s to cultivate.
Countless inexplicable things have happened as I’ve worked on Fauxliage. A trademark application for Fauxliage being submitted one day after mine. My mom’s favorite Willie Nelson, Air Supply, and Dione Warwick songs — ones I haven’t heard in decades — playing in marketplace showrooms. My father’s childhood friend developing a patented scent technology, unrelated to Fauxliage, that will be part of our offerings. All of these moments have led me to believe I am being guided down this path.
Fauxliage is about more than just selling the highest quality, most realistic artificial flowers and plants. It’s about bringing timeless, effortless and lasting beauty and joy to people’s lives. In a world filled with fleeting trends and disposable goods, we aim to create something that endures — just like the love and legacy my mom left behind.
So, Mom, welcome to Fauxliage. Our garden of possibilities.